The Tracking People
We help businesses of all sizes get GA4, GTM, and cookie consent right, without the jargon, without the panic. Straight-talking tracking consultancy that gives you clean data you can actually use to make decisions.
Whether you're an agency with multiple clients who all need proper tracking, a growing startup, or an enterprise that needs to know which marketing channels actually work, you're in the right place. We handle the technical side so you can focus on what you do best.
Here's what we can help with
No fluff, no mystery. Just practical help with the stuff that matters. Every project starts with a measurement plan, not a tag.
GA4 Setup & Cleanup
Setting up GA4 properly, fixing messy existing setups, connecting BigQuery, we'll make sure your reports actually make sense. Most GA4 properties we see are half-configured or were auto-migrated from Universal Analytics without any thought. We sort that out. You'll get a property that tracks what matters for your business, not a random collection of events someone thought sounded useful.
What you get: a measurement plan, clean data stream configuration, custom events and conversions mapped to your business goals, Data Studio dashboards if you want them, and documentation that explains it all.
Server-Side GTM
Move your tags off the browser and onto your own server. This gives you faster page loading, longer-lasting cookies that adblockers can't touch, and better control over what data leaves your site. If you're spending real money on ads and losing conversion data to browser restrictions, server-side GTM is how you get that visibility back, legally and transparently.
What you get: a fully configured server-side container on Google Cloud, subdomain mapping for first-party context, client-side container integration, and a walkthrough of how to maintain it.
Cookie Consent & GDPR
Consent Mode v2 setup that keeps you compliant with UK and EU privacy law without killing your marketing data. We handle the boring compliance bits so you don't have to. Your consent banner will actually work, your tags will respect user choices, and you'll still get modelled data for the users who say no. No more guessing whether you're compliant or crossing your fingers during audits.
What you get: Consent Mode v2 implementation, consent banner configuration, modelled data for consented and unconsented users, and a compliance document you can show regulators.
Hosting & Maintenance
Fast, secure hosting that we look after so you don't have to. Your site stays up, your tracking keeps running, and someone's actually monitoring things. We handle updates, security patches, SSL certificates, and performance optimisation. If something breaks at 2am, you'll sleep through it while we fix it. That's the idea, anyway.
What you get: managed hosting on reliable infrastructure, regular updates and security patches, uptime monitoring, and a direct line to someone who can fix things fast.
Website Development
Clean, fast websites built to work with your analytics stack from day one. We don't just build a site and bolt tracking on afterwards. We build them together so your data layer is integrated, your events fire reliably, and your reports reflect what's actually happening. We also build simple AI tools, chatbots, content helpers, automated reports, to save your team time on repetitive tasks.
What you get: a modern, fast website with integrated analytics, data layer built into the site architecture, and clean code that another developer can pick up and work with.
AI Tools & Advice
You don't need a PhD in machine learning. You need someone who's spent enough time with these tools to tell you what's useful and what's hype. We help agencies and small businesses figure out which AI tools are worth paying for, how to use them without breaking anything, and where to start when you're staring at fifteen different AI products and none of them make sense. No black boxes, no buzzwords, no selling you an AI strategy you don't need. Just practical advice from someone who's been testing this stuff so you don't have to.
What you get: a straight-talking AI recommendation for your specific setup, help picking and setting up the right tools, basic agentic AI advice for automating simple repetitive tasks, and hand-holding while you get comfortable with it all.
How we work
A straight line from your business questions to clean, working data. No black boxes, no hand-waving.
Measurement plan
We map out what you actually need to measure: KPIs, conversions, user flows. We ask what decisions you need to make and work backwards from there. No tag touches a site until this is locked. This is the step most people skip, and it's why most tracking setups are a mess. We don't skip it.
Architecture
We design your data layer, event taxonomy, and container structure. Clean schemas with consistent naming conventions that won't break when your site changes. Every event has a clear purpose tied back to the measurement plan. If someone new looks at your GTM container in a year, they should understand it in ten minutes.
Implementation
We build it: GA4, GTM, server-side containers, consent banners. Every tag is tested in preview mode, then staging, then production. We test across browsers, with consent granted and denied. Nothing goes live without verification. Documented, validated, and handed over with a recorded walkthrough so your team knows exactly what's there and why.
Validation & handover
We verify every event fires correctly, every conversion tracks, and your team knows how to run it without us. You get full documentation, a measurement reference, and a recorded walkthrough. If you want ongoing support, we offer it. If you'd rather take it from here, you'll have everything you need. No lock-in, no dependency.
Platforms we work with
Built for everyone
We are tracking specialists, and we work with businesses of all sizes to turn messy data into clear insights.
🏢 Startups & Enterprises
You're running ads, publishing content, building an email list. You're spending real money on marketing and you need to know what's working. Whether you're an ambitious startup or a large enterprise, GA4 can feel overly complex without a dedicated data team.
We get that. We'll strip GA4 down to the handful of reports that actually matter for your business, set up your tracking properly so the data is trustworthy, and explain everything in plain English. No dashboards with thirty widgets you'll never look at. Just the numbers you need to make decisions.
Our goal is to give you total visibility into your marketing performance so you can focus on scaling your business.
🤝 Marketing Agencies
You have multiple clients who all need proper tracking, consent banners, and server-side tracking. None of them want to pay agency rates for a tracking specialist, and you may not have one on staff.
That's exactly why we exist. We become your behind-the-scenes tracking team. We handle implementation, maintenance, and troubleshooting for your clients. You handle the strategy, creative, and client relationship. We can work white-label or talk directly to your clients, it's up to you.
You look good because the tracking actually works. Your clients are happy because their reports make sense. And you don't have to hire anyone full-time. That's the deal.
What makes us different
There are plenty of people who'll set up GA4 for you. Here's why agencies and businesses keep coming back to us.
We plan before we tag
Most tracking problems start because someone jumped straight into GTM and started firing tags without a plan. We don't do that. Every project starts with a measurement plan that maps events to business questions. It takes a bit longer upfront, but it means you don't end up with a bloated container full of events nobody uses and gaps where you actually needed data.
We document everything
You'll never be stuck because we're the only ones who understand your setup. Every project ships with documentation written in plain English: what each event means, why it's there, and what business question it answers. If someone new joins your team, they can pick it up without a handover call.
No lock-in, ever
We don't build setups that only we can maintain. You get full access to everything: your GA4 property, your GTM container, your server-side infrastructure. If you ever want to take it in-house or move to another provider, you can. We'll help with the transition. Our retainer is optional, not a trap.
Privacy by default
Consent Mode v2 is standard on every implementation, not an upsell. We build tracking that respects user privacy while still giving you the marketing data you need. We host fonts and assets locally. We configure data retention properly. Compliance isn't something we bolt on at the end, it's how we build from the start.
We speak human
No jargon, no buzzwords, no pretending things are more complicated than they are. If we can't explain something in plain English, we don't understand it well enough. You won't hear about "holistic omnichannel attribution frameworks." You will hear about understanding which channels actually drive sales.
Small team, deep expertise
You're not getting a junior who learned GTM from YouTube last week. You're getting someone who's been doing this since before GA4 existed, who's delivered 100+ implementations, and who knows what breaks and how to fix it. No account managers, no layers, just direct access to the person doing the work.
Let's chat.
Need help with your tracking? Agency client giving you a headache? Just want someone to take a look at what you've got? Drop us a line. No hard sell, just honest advice from real tracking specialists who've seen it all before.
You don't need a fully formed brief. Tell us what you're trying to achieve, what's currently set up (if anything), and what's frustrating you. We'll take it from there and give you a straight answer about whether and how we can help.
// DIRECT CONTACT
contact@north-digital.eu