Every GA4 account we have audited had at least one serious configuration error. Most had several. The data looks fine on the surface | no error messages, no warnings | but underneath, 20-40% of conversions are missing, misattributed, or duplicated. A 48-hour audit tells you exactly what is wrong and what to do about it.
Get an audit →Duplicate GA4 tags, missing data streams, wrong Measurement ID, timezone and currency misconfiguration, data retention below 14 months, cross-domain tracking gaps. We catch the foundational mistakes that silently corrupt every report.
Internal traffic inflating sessions by 20-40%. Bot filtering status. Development traffic leaking into production views. URL parameters polluting page reports. We identify every source of dirty data in your property.
Scroll depth tracking accuracy, outbound link clicks firing correctly, site search tracking active, YouTube video engagement, file download events (PDF, XLS, ZIP). Enhanced measurement gives you a lot for free | but only if it is configured right.
Contact form tracking (form fill vs successful submission), phone and email click events, correctly marked conversions, duplicate conversions, conversion value assignment, and any business-specific events like bookings, calculators, or demo requests that should be tracked but are not.
view_item, add_to_cart, remove_from_cart, begin_checkout, add_payment_info, add_shipping_info, and purchase events. We verify every e-commerce event has the correct parameters | value, currency, item ID, item name | and check for transaction deduplication issues that inflate revenue numbers.
GA4 configuration tag correctness, triggers matching real interactions, variables reading dataLayer values properly, tag priorities and loading order, unused tags and variables polluting the container, container version published and live.
Consent default firing before GA4 tags. All 4 v2 consent parameters: analytics_storage, ad_storage, ad_user_data, ad_personalization. wait_for_update timing. CMP-GTM communication verified via Google Tag Diagnostics. Conversion modeling capability confirmation.
GA4 ↔ Google Ads account linking verified. Imported conversions checked for conflicts. Remarketing lists populated and available. Auto-tagging gclid parameters correctly read. Meta Pixel and Conversions API events firing and matching. Audience sync between GA4 and Meta.
Attribution model audit (Data-driven vs Last Click vs Linear). Conversion window alignment with purchase cycle. Channel grouping accuracy. Direct/none traffic share (too high = UTM problem). Campaign UTM parameter consistency. Cross-device reporting enabled where possible.
Custom reports aligned to actual business questions, not vanity metrics. Explorations configured (funnels, user paths, cohorts). Data Studio dashboards reviewed for data source accuracy. We answer: can the client actually use these reports to make decisions?
Most audits hand you a report and wish you luck. We offer a second tier: hands-on technical implementation. After the audit, we can fix every issue we found | rebuilding your GTM container, reconfiguring Consent Mode, implementing Server-Side GTM, setting up proper conversion tracking across Google Ads and Meta, or building custom Data Studio dashboards.
Clean container architecture, proper trigger logic, documented dataLayer specification. No unused tags. No mystery variables. Handed over with a walkthrough so your team can maintain it.
Full Consent Mode v2 setup with proper default states, CMP integration, and verification. Your tracking stays compliant without killing your marketing data.
End-to-end sGTM deployment on Google Cloud Run or your own server. Custom domain, first-party cookies, adblocker-proof tracking, and PII scrubbing before data leaves your infrastructure.
Google Ads conversion imports, Enhanced Conversions setup, Meta Pixel + CAPI alignment, and conversion deduplication. Your campaign data becomes trustworthy again.
A one-page document mapping your business goals to specific GA4 events, conversions, and reports. Before we touch any tag, we agree on what matters. No more measuring everything and learning nothing.
Custom reports built to answer the questions your clients actually ask. Clean layouts, reliable data sources, and documentation so the next person can pick them up without a handover call.
Your client asks why Google Ads data does not match their CRM numbers, and you cannot explain the gap.
You migrated from Universal Analytics and never verified whether everything survived the transition.
The site just had a redesign, changed platforms, or added a new form system, and nobody checked the tracking.
A new person or agency took over analytics, and you want a clean baseline before they start making changes.
You have never had an audit done. If your GA4 has been running untouched for 12+ months, it has errors. Guaranteed.
You are about to pitch a big client and want confidence that your tracking will withstand their technical review.
48 hours is all it takes. We send you a clear report with every issue ranked by severity, plus a fixed-price quote for the fixes you want us to handle. No obligation. No hard sell.
Get an audit →